The “Fast Tracks” pass is divisive and promotes exclusivity. It is a huge step with both feet in the wrong direction. While Powdr Corp officials may think otherwise it is the antithesis of advancing adventure and recreation on an equal basis. This profit over public perspective goes against the soul that Bill Healy put into this mountain. The “Fast Tracks” pass and the timing of its announcement illustrates how out of touch Powdr Corp is with the local community.
This is all about Trump style aggressive business tactics. In no stretch of the imagination does Cascade Armory pose any form of financial threat to Under Armor. It is doubtful that they (Under Armor) can actually prevail. The words armor and armory are common usage in the English language. Under Armor is depending on the high cost of defending their cease and desist order will prevent further litigation. Similar tactics have been employed by Starbucks and Fresh Mex.
I have never bought any products from Under Armor and definitely never will. I would support and encourage a go fund me effort to raise defense funds for Cascade Armory.
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I have never bought any products from Under Armor and definitely never will. I would support and encourage a go fund me effort to raise defense funds for Cascade Armory.