Editor's Note: For more Fall Style, check out this week's special issue.
If you're like me, you don't enjoy changing your clothes more than once a day. You want to wake up, shower off if you find it necessary, dress in the outfit you've committed to for that particular day and then bike your way to work. And you don't want to change clothes, even if you want to, for example, hit up the rock climbing gym after work.
Bend's own Dirty Snowflake Apparel has focused on the idea of "crossover clothing" with its newly unveiled line of goods. Douglas Robertson, the former owner of Bluefish Bistro, and his business partner and fiancée, Dara Robson, founded the fledgling company in January of this year. Robertson says the mission of Dirty Snowflake was to combine style with casual clothing - something that's not always easy. For example, your boss probably isn't too thrilled with your Costco sweatpants by now.
"We're looking to give people options that are alternative to a lot of casual active wear with some style to it," says Robertson, "We have friends who wear it to work on a regular basis."
Dirty Snowflake's current product line includes shorts, skirts, knickers, t-shirts and hats, with much of the apparel showcasing the brand's trademark red stitching on the seams and names that seem to be alluding to Burning Man. Many items are made from material containing Spandex, meaning the piece of clothing stretches enough to allow you some movement on the trails or the bike. The clothing is sewn and cut down in San Francisco, but designed, embroidered and finished here in town, giving the wearer that cozy hometown-made feel. Also, Dirty Snowflake uses only unused and leftover fabric to create its clothing, making treasures out of what larger clothing companies may have tossed aside. In other words, these are some pretty green snowflakes.
The Dirty Snowflake items have already made inroads in the rock-climbing and yoga communities, but the company is also focusing on getting the cozy clothing out to the general public for every-day wear, filling a gap that Robertson sees in the fashion world.
"We haven't seen much that you can wear for outdoor activities and you can also wear out in public, especially for men," says Robertson.