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Pouring It Forward

Silver Moon Brewing flexes its community role



Low ceilings, old-fashioned bar stools, and cushioned booths are not common in today's world of brew pubs more often adorned with hardwood-topped tables, garage doors that open to patios and exposed production facilities--the later which explains why co-owner of Silver Moon Brewing, James Watts, finds himself often answering the question: "Where do you brew ?"

But the smell of hops that pleasantly wafts across Greenwood Avenue is unmistakable. And, along the wall just right of a recently remodeled stage are a series of awards and accolades quietly reinforcing the message that Silver Moon Brewing is serious about its beer.

"We are not your traditional brewery," says Watts. "We are funky, eclectic and fun."

After taking over Silver Moon Brewing less than two years ago, Watts and co-owner Matt Barett made a commitment to keep Silver Moon Brewing authentic, which according to Watts means "paying tribute to its long-standing roots as part of the Bend community." Loyal patrons of Bend's third-oldest brew pub, like the local crew of National Forest Service workers who have been enjoying Silver Moon's Monday locals night religiously for years, can count on some of the best local acts, as well as up and coming bands from the national music scene every Friday and Saturday.

Watts also emphasizes that people can count on Silver Moon producing quality beer. With Siebel Brewing Academy-trained head brewer Jeff Schauland at the reins, he says, "The brewery's legacy recipes like Snake Bite Porter and Hop Nob IPA are as strong as ever. And the most popular beer since taking over Silver Moon Brewing is Get Sum Pale Ale," which was awarded a Gold Medal at the North American Beer Awards last summer.

Watts adds, "We work pretty hard to be unique, and come up with innovative ways to express our dedication to the cultural aspect of the craft beer evolution." He highlights the "Moon Rover," a portable bar complete with stools, foot rail and working taps.

Silver Moon has also launched a weekly event called "Pour it Forward." Watts explains that this is "typically a Friday afternoon ambush at a place of business, where we surprise the staff with an impromptu tasting in their office." The beauty of the concept is that the recipient of that day's event will pick next week's recipient, often a partner business around town, or one that's been particularly supportive of their organization.

Silver Moon Brewing

24 NW Greenwood Ave., Bend

11:30 am-10 pm Monday-Thursday, 11:30 am-2 am Friday-Saturday, 11:30 am-8 pm Sunday

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