The Art of Beer | Art Watch | Bend | The Source Weekly - Bend, Oregon

Coverage for Central Oregon, by Central Oregonians.

The Source Weekly has been here for you, keeping you in the know throughout the coronavirus pandemic.

We’ve delivered important updates and dispatches from a summer of racial unrest.

We’ve interviewed dozens of state and local political candidates to help you make an informed decision during election season.

And we’ve brought you 22 years of important news and feature reporting—along with all the events, happenings, food, drink and outdoors coverage you’ve come to know and love. We’re a newspaper for Central Oregon, by Central Oregonians, and it is and always has been free for readers.

If you appreciate our coverage, we invite you to spread the love and to join our growing membership program, Source Insider.
Support Us Here

Culture » Art Watch

The Art of Beer

This Year's Jubelale Artist Brings On the Holiday Spirit



On Sept. 26, Deschutes Brewery's iconic holiday beer Jubelale went on tap. For locals, it marks the beginning of the holiday season. While most look forward to its arrival for the beer's signature layered seasonal flavors, the local artwork displayed on its label each year is another part of what makes the brew beloved by so many.

According to Jason Randles, digital marketing manager for Deschutes Brewery, Jubelale was the first beer hand bottled at the pub after it opened in 1998. In 1995 the brewery began commissioning local artists to create artwork for the packaging.

Past artists include Kasey Anseth, who created the 25th anniversary label from a collage she made using labels from past years. Karen Ruane is this year's featured artist, with a seasonal piece appropriately entitled "First Snow."

Ruane is one of the partners at The Wilds, an artist workspace in Bend. Her work caught Randles' eye while he was there touring the space. Randles says, "I was really impressed with the marbled paper technique and her unique style. I had never seen anything like it before."

Ruane's piece is inspired by the changes the first storm brings to the high desert landscape and perfectly fits the basic criteria that the Deschutes team is looking for: art that is unique, festive and wintery, and translates well to packaging.

On Oct. 3, Jubelale fans had the chance to meet Ruane at the official release party where she signed posters as part of the annual tradition. Jubelale will be available to purchase through December. Ruane's work will go on display along with the past artists' pieces in the Jubelale Hall of Fame, located at the brewery.

Deschutes Brewery & Tasting Room

901 SW Simpson Ave, Bend

Add a comment

More by Annette Benedetti